Our Mission.

At FetalFirst, our mission is to empower parents and healthcare professionals with data-driven insights, compassionate support, and innovative solutions to ensure optimal fetal health outcomes.

Our Story.

Founder & CEO

Nina Abide

FetalFirst was born out of both personal experience and a vision to revolutionize fetal health support. Our founder, Nina Abide, understands firsthand the emotional and medical challenges that come with complex fetal health diagnoses.

In 2019, during her own pregnancy, Nina faced one of the most difficult experiences a parent can go through—her unborn child was diagnosed with a severe brain malformation. The difficult decisions that followed were made without the clarity, data, or emotional support that every parent deserves. This life-changing experience, combined with Nina’s expertise in data-driven decision-making, led to the foundation of FetalFirst.

“I realized that no parent should have to navigate such an overwhelming journey alone. I wanted to create a platform where parents could access advanced unbiased and accurate data, expert second opinions, and emotional support—all in one place.”

With a background in tech, data & AI consulting, Nina set out to bridge the gap between medical technology and compassionate, human-centered support for expecting parents.

What Drives FetalFirst.

FetalFirst is not just another AI-driven health platform—it is a mission to empower parents and medical professionals with:

✔ AI-Powered Fetal Risk Predictions – Delivering real-time insights on fetal health risks using cutting-edge AI.

✔ Secure Medical Data Uploads & Analysis – Helping parents get clarity on their baby’s health through a secure, privacy-focused platform.

✔ Doctor & Geneticist Collaboration – Connecting parents with world-class fetal medicine specialists for second opinions.

✔ Emotional & Logistical Support – Providing trauma-informed mental health resources, peer support, and legal/financial guidance.

“With FetalFirst, I want to ensure that every expecting parent has access to science-backed, compassionate, and secure support when making critical decisions about their baby’s future.”

A Community of Change-Makers.

FetalFirst is more than just a technology platform—it is a movement to change how fetal health is assessed, discussed, and supported worldwide.

Who We Serve:

✔ Parents – Helping expecting families navigate fetal health concerns with clarity.

✔ Doctors & Geneticists – Providing AI-powered insights for better diagnostic accuracy.

✔ Hospitals & Research Institutions – Collaborating on fetal health innovations.

We invite you to be part of this journey—whether as a parent seeking guidance, a healthcare professional improving patient care, or a researcher advancing fetal medicine.

Our Values.

Integrity. We uphold the highest ethical standards, ensuring transparency and honesty in all our interactions.

Compassion. We approach every case with empathy, understanding the emotional journey of our clients. 

Innovation. We continuously seek cutting-edge solutions to improve fetal health diagnostics and support.

Collaboration. We believe in the power of teamwork, partnering with healthcare professionals worldwide to enhance fetal care.

Our Services.

AI-Powered Risk Assessment: Utilizing deep learning algorithms, we detect congenital anomalies in ultrasound, genomic testing and MRI scans, providing real-time insights into fetal health risks.

Expert Consultations: Fetal medicine is a scarce. We connect parents with world-class fetal medicine specialists and geneticists world wide for personalized medical guidance and second opinions.

Comprehensive Support: Access to resources and including mental health counseling, support groups, philanthropic organizations and logistical support to navigate your journey.

Our Team.

Our multidisciplinary team comprises experienced fetal medicine specialists, geneticists, AI researchers, and compassionate support staff dedicated to advancing fetal health.

 

Find Us

Address:

45 Albemarle St, London W1S 4JL

Hours
Monday–Friday
8am–6pm

Phone
+44 20 3488 7728

Email

info@fetalfirst.com